MGM Cotai is a large-scale architectural installation featuring an array of unique LED screens (25 separate LED screens, 4-8K each) located in a public space in Macau, China.

Obscura designed the immersive content program to showcase emerging artists and display the extraordinary landscapes of China and other cinematic material in addition to generative interactive work.

We created a content category entitled ‘Portals’ to support our overarching theme of ‘Windows of the World’ as an experiential National Geographic publication. Encompassing a large number of programming ‘modules,’ we represented iconic Chinese landscapes and architecture within the MGM Cotai space in homage to its cultural heritage.

Our work spanned multiple location shoots, cinematic curation and acquisition, and a complex post-production approach to accomplish editing and spatialization of assets across 25 separate screen displays for comprehensive media deployment.

• Partnered with strategy, design and media team to create a custom content to be showcased at the MGM Cotai Spectacle (a pre-function public space with high-end retail, restaurants, a theater and casino).

• Managed content development through all project phases – from initial creative pitch, budgeting, contract negotiations and live-action shoots, through post production.

• Acted as Executive Producer for all MGM, Cotai content creation and experiential design, and Line Produced selected projects.

• Produced national and international location shoots. Partnered with creative leads to assemble production crew, secure locations, including permits as necessary.

• Managed the post production workflow and team including: editorial and color grading to produce 90 minutes of custom content.

• Partnered with the Creative Director to create design studies and establish best practices for location shoots and content creation. Studies included technical oversight and parameters for content capture to be displayed on the unique LED screen configuration.

• Facilitated day-to-day client-facing communications with production teams through to the Executive level.

• Partnered with experiential design team to research and define the creative and technical criteria for MGM Cotai content program which operates 24-7 / 365 days of the year.

• Managed on-site optimization of all media including QC, client reviews, and project acceptance into service contract.

• Large-scale architectural installation featuring an array of 25 uniquely shaped LED screens (4-8K each).

*All Videos Courtesy of Obscura Digital