MGM Cotai is a large-scale architectural installation featuring an array of unique LED screens (25 separate LED screens, 4-8K each) located in a public space in Macau, China.

‘Form Factor’ – is one of the themes in the MGM Cotai art program. The concept was for the architectural LED design to emulate dimensional stages for larger-than-life performances within the pre-function space. This site specific artwork was featured as part of the MGM Cotai immersive content program.

The artistic approach included a miniature 3D model of the MGM Cotai LED screen arrays built out of plexiglass. The plexiglass aquarium-style tanks were designed to house water and ink. We captured the fluid simulations in a variety of film speeds resulting in an immersive fluid simulation across the 25 discrete media surfaces. The design teams utilized the VR-Previs to spatially choreograph, and re-time footage, resulting in 60 minutes of content programming.

Obscura designed the media, software, and content program for the installation, including 260 minutes of custom content

• Collaborated with Experience Design Director, Garth Williams in the build of water tanks replicating unique screen shapes, along with the custom design of pumps, fluid dynamics, and camera capture setup.

• Managed all phases of digital experience design including project discovery, concept development, schematic design, design development, and onsite integration.

• Led, structured, and scoped live-action shoot through post-production edit. Design teams utilized an LED template to spatially choreograph, coordinate ink colors, and re-time footage, resulting in several 10-minute “modules” of content programming.

• Managed project team, comprised of creative technologists, strategists, graphic designers, and UX/Interaction designers.

• Coordinated with contractors, vendors and consultants as needed.

• Managed project objectives, requirements, work plans, timelines, and budgets.

• Managed on-site optimization of all media including QC, client reviews, and project acceptance into service contract.

• Large-scale architectural installation featuring an array of 25 uniquely shaped LED screens (4-8K each).

*All Videos Courtesy of Obscura Digital