MGM Cotai is a large-scale architectural installation featuring a unique array of 25 LED screens (4-8K each) located in a pre-function space at the MGM Cotai resort.

Obscura designed the immersive content program to showcase emerging artists and display the landscapes of China and other cinematic material in addition to generative interactive work. The overarching theme was ‘Windows of the World’ as an experiential National Geographic publication.

Our work spanned multiple location shoots, cinematic curation and acquisition, and a complex post-production approach to accomplish editing and spatialization of assets across 25 separate screen displays for comprehensive media deployment.

Obscura designed the media, software, and content program for the installation, including 260 minutes of custom content.

• Managed all phases of content development, from concept, through post production to onsite implementation, spanning a 3 year life cycle.

• Acted as Executive Producer for all MGM, Cotai creative content and experiential design, and Line Produced selected projects.

• Managed creative development including: creative pitch, budgeting, contract negotiations, scheduling, financial reporting, internal and external team resourcing.

• Partnered with experiential design team to define the creative and technical criteria for MGM Cotai content program which operates 24-7 / 365 days of the year.

• Managed post production workflow and team including: 2D/3D animation, editorial, and color grade to deliver 260 minutes of custom content.

• Facilitated day-to-day client-facing communications with production teams through to the executive level.

• Partnered with the Creative Director to create design studies and establish best practices for location shoots and content creation. Studies included technical oversight and parameters for content capture to be displayed on the unique LED screen configuration.

• Produced national and international location shoots. Partnered with creative leads to assemble crew and to research, scout, and secure locations, including permits as necessary.

• Supported business development in preparation of project proposals and pitches.

• Partnered with the Design Director to develop production workflows to support content deliverables and defined staffing needs.

• Partnered with Strategy and Design team to create content program to support the Spectacle (a pre-function public space with high-end retail, restaurants, a theater and casino).

• Coordinated with contractors, vendors and consultants as needed.

• Managed project team, comprised of creative technologists, strategists, graphic designers, UX/Interaction designers, and software developers.

• Managed on-site optimization of all media including QC, client reviews, and project acceptance.

• Large-scale architectural installation featuring an array of 25 uniquely shaped LED screens (4-8K each).

*All Videos Courtesy of Obscura Digital