Obscura Digital designed and fabricated eight 10ft Interactive Kiosks, with touch screen overlays for the AT&T Stadium. The Kiosks were designed to provide visitors with information about the NFL game schedule and upcoming events or concerts at the stadium.

The interactive content program included five themes: the Art Collection, the Stadium History, the Stadium Events, and the annual lineup for the Dallas Cowboys and the Dallas Cheerleaders.

The Dallas Cowboys Art Collection consists of 16 commissioned, site-specific works of art along with 43 additional works that were acquired for the stadium collection.

Obscura Digital managed the curation of the digital art collection to be displayed on the Interactive Kiosks at the stadium and the venue’s Art Tours through the AT&T Mobile App.

• Produced photo and video shoots of the Dallas Cowboys and Cheerleaders to create custom content for display in the AT&T Cowboys Stadium.

• Produced digital content for seasonal installations, brand activations and marketing experiences.

• During production, served as principal client contact, tracking and reporting on the progress of work, budgeting and delivering cost/schedule changes.

• Structured and scoped a variety of content creation from concept design through production pipeline to onsite integration.

• Sourced and managed production partners and vendors for the day of shooting.

• Established and implemented internal and external workflows required to deliver visual assets for brand, social and digital channels.

• Managed cross-functional teams, including design strategy, creative and technical teams.

• Managed the design and integration of the Content Management System including: UX, UI, software development, and onsite QA.

• Managed project financials to track status against budget and actuals.

• Managed day-to-day client-facing communications with production teams through to the Executive level.

• Managed creative review cycles with the AT&T brand and marketing team and Obscura design and editorial teams through to final delivery.

• Project management software: Smartsheets, Jira and Confluence.

Interactive Kiosks - 4 double sided 10-foot 4K LCDs touchscreens:

*All Videos Courtesy of Obscura Digital